A Closer Look at Your Close Friend
Crocker Jeans Intl, a leading Israeli jeans company, wanted to plan a massive, multi-million advertising campaign for its brand, one that would clearly differentiate the company in the jeans industry. Their advertisement agency suggested a bold strategy - allow shoppers to display their new look in Crocker Jeans' apparel to their friends over the internet. With the decision to attempt such a campaign, the company looked for a solution that would make the idea possible.
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